This was a strategic message planner I created for my Advertising and Public Relations Writing course. This class is a bit unique because we have a service learning client. All of our writing projects benefit these individuals in the development of their product. My teams’ client is Create Your Adventure Club in Grafton, W. Va. This strategic message planner set our goal, objectives, product information and promise in place for our client. We will be meeting with the Create Your Adventure Club leaders to discuss our strategic plan next week.