The first 7 posts are Adventure Club related assignments made throughout the semester. Each of these documents and projects were made to assist the client’s branding and growth. The sequence begins with very specific, foundational items and transpires to “outdoor related”pieces to promote the club and target our main audience. I finished with a final press release for the client media kit and the presentation that the team and I created to showcase our recommendations and materials.
This was an individual strategic message planner that I made at the beginning of the semester for our client- The Adventure Club. My document was not used as a foundational item for the client. After I created this on my own, my account team and I created a group SMP that was used to provided the foundational information to begin the branding process.